Every person above this line came forward voluntarily. This section is different. These are internal company documents entered into evidence in a federal courtroom. They show a company that knew its product was being used by children below its own stated age minimum, and responded by building a strategy to capture them younger.
Company goal: increase the amount of time 10-year-olds spent on Instagram.
2015 internal document
“If we wanna win big with teens, we must bring them in as tweens.”
2018 internal document
11-year-olds were four times as likely to keep coming back compared to older users.
2020 internal document
Zuckerberg refused to remove appearance-altering beauty filters that experts confirmed caused body image damage in girls. He called the removal “paternalistic.”
Federal trial evidence, 2026
Email on Zuckerberg’s Goals
Mark has decided that the top priority for the company in 2017 is teens.
Zuckerberg’s Email to Executives
It has always felt paternalistic to me that we’ve limited people’s ability to present themselves in these ways, especially when there’s no data I’ve seen that suggests doing so is helpful or not doing so is harmful.
Stewart’s Email to Zuckerberg
I was hoping we could maintain a moderately protective stance here given the risk to minors. … I just hope that years from now we will look back and feel good about the decision we made here.
Clegg’s Text Message to Communications Staff About Zuckerberg
If I was him, I wouldn’t want to be asked ‘while your company was being accused of aiding and abetting teenage suicide, why was your only public pronouncement a post about surfing?’
State Attorneys General Complaint
Within the company, Meta’s actual knowledge that millions of Instagram users are under the age of 13 is an open secret that is routinely documented, rigorously analyzed and confirmed, and zealously protected from disclosure to the public.
Zuckerberg testified at a Senate hearing: “We don’t allow people under the age of 13 to use Facebook.” Attorneys general from dozens of states disagree.